¡°½ðÁ¢ÊÂÎñ¡±Òý±¬ÊÖ»ú¹¤ÒµÁ´Î£»ú £¬»òÓ­À´Ç¿ÁÒÏ´ÅƳ±
Ðû²¼ÈÕÆÚ£º
2018-01-22

ä¯ÀÀ´ÎÊý£º

459

¾ÍÔÚÒµÄÚ»¹ÔÚΪPPI¸ßËÙÔöÌíËù´øÀ´µÄÓ¯ÀûßÆ×ìŪÉà֮ʱ £¬¡°½ðÁ¢ÊÂÎñ¡±ºÁÎÞÕ÷Õ×µØͻȻ±¬·¢ÁË£¡ÎÈ×ø¶þÏßÊÖ»úÆ·ÅÆÍ·°Ñ½»ÒεĽðÁ¢¼¯ÍÅһͷײÉÏΣ»úǽ £¬ÊÖ»ú¿â´æΣ»úµÄ¸Ç×ÓÖÕÓÚ±»½Ò¿ª¡£

ÏÖÔÚ £¬½ðÁ¢ÈÔδɨ³ýΣ»ú £¬ÆäÔ¶¾°Öð½¥ÒþÈë÷öµ­Ö®ÖС£ÐèÒªÇ×½ü¹Ø×¢µÄÎÊÌâÊÇ £¬ÌÈÈô½ðÁ¢ÊÂÎñµÃ²»µ½½â¾ö £¬¿Ö»áÒý±¬ÊÖ»ú¹¤ÒµÁ´µÄÐÅÍÐΣ»ú £¬ÒýÆð¹©Ó¦ÉÌÕûÌå×·ÌÖ»õ¿î £¬²¢½øÒ»²½Òý·¢È«¹¤ÒµÁ´Î£»ú¡£


¡°½ðÁ¢ÊÂÎñ¡±Í»È»±¬·¢


1ÔÂ16ÈÕ £¬ÎÈ×ø¶þÏßÊÖ»úÆ·ÅÆÍ·°Ñ½»ÒεĽðÁ¢Í»È»´«³ö¹ÉȨ±»¶³½áµÄÐÂÎÅ £¬Ôµ¹ÊÔ­ÓÉÊǽðÁ¢ÍÏÇ·¹©Ó¦ÉÌÅ··Æ¿Æ¼¼6ÒÚÔª»õ¿î £¬±»¸ÃÆóÒµÏò¶«Ý¸ÊÐÈËÃñ·¨ÔºÉêÇëÁ˱£È«¡£

¶øÔçÔÚÒ»¸öÔÂÇ°½ðÁ¢¼¯ÍÅÓ¦ÊÕÕÊ¿îΣº¦ÆعâÖ®ºó £¬½ðÁ¢¶­Ê³¤¡¢×ܲÃÁõÁ¢ÈÙÏÈÉúÁ¬Ã¦ÔÚÇÄÈ»¶àÄêµÄ΢²©ÉÏɹ³öÓ빩ӦÉ̺ÍÒ»ÖÚÒøÐÐÒµÈËÊ¿µÄÕÕƬ £¬Æø·ÕÒ»ÍźÍÆø¡£¿ÉÊÇ £¬Å··ÆÕâÖÖ˺ÆÆÁ³Æ¤µÄ´ß¿î×ö·¨ £¬ÕÕ¾ÉÈÃÊÖ»ú¹©Ó¦Á´ÏÝÈëÁ˿־嵣ÐÄÖ®ÖС£

¿ËÈÕ £¬ÓÖÓÐýÌåÆعâ³Æ £¬³ýÁËÉîÛÚÊнðÁ¢Í¨Ñ¶×°±¸ÓÐÏÞ¹«Ë¾¹ÉȨ±»¶«Ý¸ÊеÚÒ»ÈËÃñ·¨Ôº¶³½áºó £¬ÉîÛÚÊÐÖм¶ÈËÃñ·¨ÔºÒ²ÓÚ1ÔÂ16ÈÕ¶ÔÆä¹ÉȨ¾ÙÐÐÁ˶³½á £¬Ê±¼äΪ3Äꡣͬʱ £¬ÓнðÁ¢Ô±¹¤ÏòÐÂÀ˿Ƽ¼ÌåÏÖ £¬±¾¸Ã1ÔÂ10ÈÕ·¢·ÅµÄ2017Äê12ÔµÄÈËΪÏÖÔÚÒѾ­ÑÓ³Ù·¢·Å½üÒ»ÖÜ £¬µ«¹«Ë¾²¢Î´¸ø³öÃ÷È·µÄ˵·¨¡£ÁíÍâ £¬ÉîÛÚÊнðÁ¢Í¨Ñ¶×°±¸ÓÐÏÞ¹«Ë¾ÔÚÉîÛÚºÍÉϺ£ÏÝÈëÁ˶àÆðËßËÏ¡£

¹ûÕæ×ÊÁÏÏÔʾ £¬½ðÁ¢ÊÖ»ú½ü¼¸ÄêµÄÕûÌåÏúÁ¿Ò»Ö±¼á³Ö×ÅÎȹÌÔöÌíµÄ̬ÊÆ¡£ÔÚ2017ÄêÍ· £¬½ðÁ¢×îÏÈ´óÁ¦ÍƹãSϵÁÐ £¬ÆÆ·ÑÊýÒÚÔª¿ªÆôÁËÀàËÆOVµÄ¹ã¸æºäÕ¨ºÍÃ÷ÐÇ´úÑÔÕ½ÂÔ¡£ÁíÍâ¾ÝýÌ屨µÀ £¬2017Äê7Ô½ðÁ¢Ðû²¼ÔÚÖØÇìͶÈë50ÒÚÔª½¨ÉèÉú²ú»ùµØ £¬ÓÖÔÚÉîÛÚÇ°º£Ð˽¨½ðÁ¢´óÏá£

»òÐí £¬½ðÁ¢µÄÕâЩÐÐΪ¼«´óÏûºÄÁËÏÖ½ðÁ÷ £¬ÔÙ¼ÓÉÏÏúÁ¿²»ÈçÔ¤ÆÚ´øÀ´µÄ¿â´æѹÁ¦ £¬×îÖÕµ¼ÖÂÁ˽ðÁ¢½ñÈÕµÄÄæ¾³¡£


¶þÏßÊÖ»úÆ·ÅÆÕûÌåÏÝÂä


2017Äê £¬ÔÚÔ­ÖÊÁÏ·èÕÇ¡¢Êг¡±¥ºÍ¡¢ÐèÇóÆ£ÈíµÄÇéÐÎÏ £¬ÖйúµÄÊÖ»úÐÐÒµÍâòÉϲ¨Ìβ»¾ª £¬±³ºóÈ´ÊǾªÌκ§ÀË¡£

Ò»¾­ÔÚÖйúß³ßå·çÔƵÄÈýÐÇ £¬ÔÚÒ»Á¬ÂÄÀú¡°µÖÖÆÈøµÂ¡±¡¢¡°º«Á÷ÏûÍË¡±ºÍ¡°µç³Ø±¬Õ¨¡±ÊÂÎñÖ®ºó £¬ÔÚº£ÄÚµÄÏúÁ¿Ò»ÂäǧÕÉ £¬ÏÕЩ¿ÉÓá°ÐûÅÐËÀÐÌ¡±À´ÐÎÈÝÈýÐÇÔÚÖйúÊг¡µÄÌåÏÖ¡£¶øÁíÒ»¸öÊÖ»ú¾ÞÍ·Æ»¹ûÔÚÖйúµÄ·Ý¶îÒ²ÊÇ·ÉËÙÏ»¬ £¬ÐÒ¿÷ÓÐÖÐÃÀÉÌÒÃ÷ÈÕâ¸öÇ¿Ê¢µÄ±£»¤É¡ £¬Æ»¹ûÔÚÖйúÊг¡×èÖ¹ÁËÈýÐÇʽµÄ×ÔÓÉÂäÌåӲ׎¡£

ÃæÁÙÁ½´óÍâ¹úÊÖ»ú¾ÞÍ·ÔÚÖйú´ó½ÕÛꪳÁɳËù´øÀ´µÄ»úÔµ £¬Î»ÓÚµÚ¶þÌݶӵĽðÁ¢¡¢ÖÐÐË¡¢åÚÏë¡¢TCL¡¢¿áÅɵȾùδÕÆÎÕסʱ»ú £¬ÏúÁ¿²»Éý·´½µ¡£Ïà·´ £¬2017Äê¶þÏßÊÖ»úÆ·ÅÆ·ºÆðÕûÌåÏÝÂäÖ®ÊÆ¡£ÕâÒ»Äê £¬åÚÏëZUKÓëLenovoÊÖ»úÆ·ÅÆË«Ë«±»¿³µô£»ÈýÄê¿÷°ÙÒڵĿáÅɺÍÒ»¶È¾°ÎïµÄÀÖÊÓÊÖ»úÒòÊ×´´È˼ÖԾͤԶ¶ÝÃÀ¹úÔì³µ¶øÄÑÃÙ×ÙÓ°£»TCLͨѶװ±¸ÉÏÄêͬÆÚϽµ36.2%£»¶øÒ»¾­¾°ÎïµÄÖÐÐËÒ²ÔÚÖйúÊÖ»úÊг¡ÏÕЩʧÉù¡£

²»¹ý £¬Ò»ÏßÆ·ÅÆÊÖ»ú³§ÉÌÈ´ÔÚ2017ÄêÕ¹ÏÖ³öÁËÔ½À´Ô½Ç¿µÄ̬ÊÆ¡£»ªÎªÔÚÉîÍÚÀûÈóµÄÇéÐÎÏÂÈ¡µÃ1.5ÒڵĽ¾ÈËÕ½¼¨¡£OPPO¡¢VIVOÉîÉî׽סͨË×ÖйúÈ˵ÄÐÄÀí £¬ÔÚÈ˺£ÓªÏúÕ½ÊõÉÏ´ó»ñÀֳɡ£¶øСÃ×ÎÞÒÉÊÇ2017ÄêÖйúÊÖ»úÐÐÒµµÄÒ»´óÁÁµã £¬ÒÀ¸½ÐԼ۱ȸߺÍÖÊÁ¿¿Ú±®ºÃµÄÓŵã £¬Ð¡Ã×Ó²ÊÇʵÏÖÁËÇ¿ÊÆËÕÐÑ £¬²¢ÇÒÔÚ¸÷´óÆ·ÅƼ«Îª¿´ÖصÄÓ¡¶ÈÊг¡°ÎµÃÍ·³ï¡£

´ÓÈ«ÐÐÒµÀ´¿´ £¬»ªÃ×OVµÄ¾°ÎïÍêÈ«ÎÞ·¨ÑÚÊÎÊÖ»ú¹¤ÒµµÄÕûÌåµÍÃÔ¡£¾ÝÖйúÐÅϢͨѶÑо¿Ôº9ÈÕÐû²¼µÄÊý¾Ý £¬2017ÄêÖйúº£ÄÚÊÖ»úÊг¡³ö»õÁ¿4.91ÒÚ²¿ £¬ÉÏÊÐлúÐÍ1054¿î £¬Í¬±È»®·ÖϽµ12.3%ºÍ27.1%¡£


ÊÖ»ú¹¤Òµ¹©Ó¦Á´¿ÖÓ­À´Ç¿ÁÒÏ´ÅƳ±


ÂÄÀúÁË¡°Å¡°Í¡¢±ïÇü¡¢Ç·ºà³©µÄ2017Äꡱºó £¬ÖйúµÄÊÖ»ú¹¤ÒµÁ´Î£»ú±»¡°½ðÁ¢ÊÂÎñ¡±Òý±¬¡£ÖÖÖÖÆÊÎöÅú×¢ £¬2018Ä꺣ÄÚÊÖ»úÐèÇóÁ¿´ó·ùÏ»¬¿Ö²»¿É×èÖ¹ £¬¼ÓÉÏÆ»¹û¡¢ÈýÐǵÈÓÅÖÊ×ÊÔ´¼ÌÐøÍ˳öºÍÊг¡Ïò»ªÃ×OVµÈÒ»ÏßÆ·ÅƽøÒ»²½¼¯ÖÐ £¬ÎÞÂÛÊǶþÏßÊÖ»úÆ·ÅÆ £¬ÕÕ¾ÉÉÏÓÎÊÖ»ú¹©Ó¦Á´³§ÉÌ £¬¶¼½«Ó­À´Ç¿ÁÒµÄÏ´ÅƳ±¡£

Ê×ÏÈ £¬Êг¡µÄͻȻ¼¯ÖÐ £¬¶ÔÖÚ¶à¶þÏßÆ·ÅƲúÏßÉϵĹ©Ó¦ÉÌÀ´Ëµ £¬¿ÉÄܵÄɱ¾øÐԵġ£2016Äê £¬»ªÎª¡¢Ð¡Ãס¢Æ»¹û¡¢vivoÒÔ¼°OPPOÕ¼ÓÐÁËÖйúÊÖ»úÊг¡µÄ79% £¬µ½2017Äê10Ô £¬Õâ¸öÊý×ÖÀ©´óµ½ÁËîªÄ¿½áÉàµÄ91%¡£ÕâÒâζ׎ðÁ¢¡¢ÖÐÐË¡¢÷È×åºÍåÚÏëµÈ¹«Ë¾ºÜÄÑÔÚº£ÄÚÊг¡ÕÒµ½×¤×ãÖ®µØ £¬Ëæ×ŶþÏßÆ·ÅƷݶîÏûÊÅµÄ £¬ÉÐÓдó×Ú¹©Ó¦ÉÌ¡£

Æä´Î £¬Ëæ×Å´ó´ó¶¼¹úÉú³Ý´üÖпɹ©ÏûºÄµÄǮԽÀ´Ô½ÉÙ £¬2018Ä꺣ÄÚÊÖ»úµÄÊг¡ÐèÇóÁ¿Ò»¶¨±È2017ÄêµÄ4.91ÒÚ²¿ïÔÌ­ £¬ÉõÖÁϽµ·ù¶È»¹Òª´ó´ó¸ßÓÚ12.3%¡£2017Äê12ÔÂ15ÈÕ¼¯Î¢ÍøÐû²¼µÄ¿³µ¥ÐÂÎÅÏÔʾ £¬Æ»¹û¡¢»ªÎª¡¢OPPO¡¢vivoµÈ¾ùϵ÷¶©µ¥¹æÄ£ £¬Óеij§É̶©µ¥ËõˮԼ10%ÒÔÉÏ¡£Ç¿ÊƵÄÒ»ÏßÊÖ»úÆ·ÅÆÔÚ´º½Ú»»»úá¯ÁëÇ°¾¹È»´ó·ù¿³µ¥ £¬¿É¼ûÐèÇóÊǼ¸¶àÁîÈ˾¾ÐÄ¡£ËäÈ» £¬×îÖÕÊÜÓ°ÏìµÄ £¬ÈÔÈ»ÊÇÕûÌõ¹¤ÒµÁ´µ±ÖнÏÁ¿±¡ÈõµÄ¹©Ó¦Á´»·½Ú £¬²¢Òý·¢µ¹±Õ³±¡£

ÁíÍâ £¬ÓÐÒ»¸ö½ûÖ¹ºöÊÓµÄÎÊÌâÌá £¬2017ÄêÖ÷¿ØоƬ¡¢ÆÁÄ»¡¢ÄÚ´æ¡¢ÔªÆ÷¼þMLCC¡¢îãµçÈÝ¡¢ÂÁµç½âµçÈݵȴó·ùÕǼÛÒý·¢²þâ±³´×÷ £¬ÔÚȱ»õµÄ¼ÙÏóÏ £¬²»ÉÙÍÍ»ýÁË´ó×ÚÎïÁϵĹ©Ó¦É̺ܿÉÄÜÃæÁÙÕ¶²Ö³ö»õµÄΣº¦ £¬ÓÉ´ËÒý·¢µÄµ¹±ÕÊÂÎñ½«²»¿°Ã¶¾Ù¡£

×îºó £¬ÉÐÓÐÒ»¸öÆÄΪÃô¸ÐµÄ»°ÌâÊÇ £¬ÈýÐÇ¡¢Æ»¹ûÊг¡·Ý¶îµÄ¶ÏÑÂʽÏ»¬¿ÉÄÜÒý·¢¸ü´óΣ»ú¡£ÕâÁ½¼ÒÆóÒÃ÷ÈÕ¼ÓÐÊÖ»ú¸ß¶ËÊг¡ £¬ÊÇÖйúÊýÒÔǧ¼ÆµÄÖ±½Ó»ò¼ä½Ó¹©Ó¦É̵ÄÖ÷ÒªÀûÈóȪԴ¡£CounterpointÐû²¼±¨¸æÏÔʾ£º2016Q3-2017Q3º£ÄÚÊÖ»úÊг¡ÉÏ £¬Æ»¹ûÕ¼9.6% £¬ÈýÐǽöÕ¼3% £¬µ«ÔÚÀûÈó·½Ãæ £¬ iPhoneÈÔÕ¼Óд󲿷ÖÀûÈó £¬ÈýÐÇÒ²µÖ´ïÁË26%¡£ÊÔÏëÏë £¬ÈôÊÇÕâÁ½¼ÒÆóÒµ°Ñ²úÄÜתÒƵ½¶«ÄÏÑÇ¡¢Ó¡¶ÈÊг¡ £¬Ð§¹û½«²»¿°ÉèÏë¡£

ÊÂʵÉÏ £¬¶ÔÊг¡¼«ÎªÃô¸ÐµÄ×ÊÔ´ÒѾ­Ñ¡ÔñÁËÓýÅͶƱ £¬²»ÉÙÊÖ»úÉÏÓι©Ó¦É̹ÉƱһÁ¬×ßµø¡£ÔÚA¹ÉÊг¡ÉϽÏÁ¿×ÅÃûµÄ¼¸¼ÒÊÖ»ú¹©Ó¦Á´ÆóÒµÖÐ £¬Å··Æ¹â¡¢À¶Ë¼¿Æ¼¼¡¢½­·Û´Å²ÄµÄ¹É¼ÛÕûÌå³ÊϵøÇ÷ÊÆ¡£

Ô´×ÔÓÚ£ºLWd3.